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Online Performance Marketing Course – Beginner To Advanced

Categories: Performance Marketing
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About Course

Master Performance Marketing and learn how to create profitable advertising campaigns that generate leads, sales, and measurable results. This course is designed for beginners, students, entrepreneurs, freelancers, marketers, and business owners who want to build practical digital advertising skills.

Start with the fundamentals of performance marketing, audience targeting, campaign strategy, and digital advertising. As you progress, you’ll learn to create, optimize, and scale campaigns across Google Ads, Meta Ads, YouTube Ads, and other leading platforms.

Through step-by-step lessons, practical projects, and real-world examples, you’ll gain the confidence to manage high-performing campaigns, improve ROI, and grow businesses using data-driven marketing. You’ll also discover more professional courses and resources available at BeyondUni to continue expanding your digital marketing skills.

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What Will You Learn?

  • Performance Marketing Fundamentals
  • Google Ads – Search, Display & YouTube
  • Meta Ads – Facebook & Instagram
  • Audience Research, Targeting & Remarketing
  • Conversion Tracking & Marketing Analytics
  • Lead Generation & E-commerce Campaigns
  • Campaign Optimization & Scaling
  • Budget Planning, ROI & ROAS Measurement
  • AI Tools for Performance Marketing
  • Real-World Projects & Case Studies

Course Content

Module 1: Intro

  • 1. Intro to Performance Marketing
  • 2. Intro – Different Ways of Performance Marketing
  • 3. Intro – Metrics
  • 4. Intro Key Observations

Module 2: Google Ads

Your Assignment Real World Keyword Research

Module 3: Meta Ads

Your Assignment Rewrite the Video Ad

Module 4: LinkedIn Ads

Module 5: Twitter X Ads

Module 6: CRO

Your Assignment Conversion Rate Optimization (CRO) Audit

Module 7: Ecommerce with Performance Marketing

Module 8: Google Analytics

Module 9: How to create winning ads?

Your Assignment Final Project

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