Online Digital Marketing Course - Beginner To Advanced

About Course

Master Digital Marketing from Beginner to Advanced with a practical, hands-on course designed for students, entrepreneurs, business owners, freelancers, job seekers, and marketing professionals. Learn how to build successful online marketing campaigns, grow businesses, and develop in-demand digital marketing skills.

You’ll start with the fundamentals of digital marketing, including marketing strategy, branding, customer journeys, and campaign planning. Then you’ll gain hands-on experience with SEO, Google Ads, Meta (Facebook & Instagram) Ads, content marketing, email marketing, social media marketing, Google Analytics 4 (GA4), Google Search Console, WordPress, AI-powered marketing tools, and conversion optimization.

Through real-world projects, case studies, and practical assignments, you’ll learn to drive website traffic, generate qualified leads, improve search rankings, create high-converting campaigns, analyze performance, and maximize ROI.

Along the way, you’ll also discover additional specialized courses and learning resources available at BeyondUni, helping you continue expanding your digital marketing expertise.

Digital Marketing Fundamentals & Strategy
SEO, Local SEO & Technical SEO
Keyword Research & Competitor Analysis
Content Marketing & Social Media Marketing
Google Ads & Meta Ads
YouTube, Influencer & Affiliate Marketing
Email Marketing, Lead Generation & Marketing Funnels
Website, Landing Page & Conversion Rate Optimization
Google Analytics, Search Console, GTM & Marketing Reporting
AI Tools, Canva, Freelancing, Career Preparation & Real-World Projects

Course Content

Module 1: Introduction to Digital Marketing Course

1. Intro to Digital Marketing
2. Benefits of DM
3. Career in Digital Marketing in 2026

Module 2: Market Research

Module 3: Content Marketing

Assignment Web Content Marketing & Content Strategy

Module 4: Introduction to Web Development

Module 5: Website Basics & Technologies

Module 6: Website Categories & Assets

Module 7: Domain & Hosting Essentials

Assignment Website Planning Domain Hosting

Module 8: Website building with WordPress

Module 9: Website Development Practical Implementation

1. how to install the wordpress in Cpanel
2. Starting with Digtial marketing Agency website
3. Theme Settings Appearance Customize
4. How to Update the Blog into the wordpress
5. Landing Page Creation (Using Astra Theme)
6. How to Reset Website (Plugin – reset)
7. How to give prompt to the AI for the website Creation
8. How to Take Backup of the website
9. How to crearte website Using AI

Assignment WordPress Website Development

Module 10: Shopify Website Creation

Assignment Shopify Store Creation

Module 11: Email Marketing

1. Introduction to Email Marketing
2. Types Of Emails
3. What is ESP – Email Service Provider
4. How to get Professional Mail
5. How to Create account in Brevo (Email Service Provider)
6. How to add Professional Mail into the Brevo or ESP
7. Journey of Email Marketing
8. How to Extract Cold Mail using Tool
9. How to Import the Contact List into the Brevo
10. Introduction to Reputation Score
10. Introduction to Reputation Score

Assignment Email Marketing Campaign

Module 12: AdSense Marketing (Manual Setup)

Assignment Google AdSense Setup

Module 13: Introduction to SEO

1. What is SEO
2. Why Seo
3. What is search Engines
4. Search engine Working
5. SERP
6. Keyword Fundamentals
7. type of keywords
8. type of seo
9. What is technical seo
10. What is on Page seo
11. What is Off Page

Assignment SEO Fundamentals Technical Audit

Module 14: Keyword Research

Assignment Keyword Research

Module 15: SEO Strategy

1. On Page importance
2. On page Analysis Tools
3. On Page Analysis by AI
4. On Page Seo Checklist
5. Header Tags
7. How to write effective meta title meta description
8. Content Optimization
9. Internal Linking in SEO
10. Introduction to URL Structure
11. Types of URL Structure
12. Website Structure
13. Robots.txt
14. What is Sitemap (Sitemap.xml and sitemap)
15. Website Speed Test
16. What is W3c Validator & its uses
17. Canonical issue
18. Custom Error Page
19. What is Backlinks & its types
20. Backlinks Quality factors
21. Off Page Submission Activities
22. Blog Submission
23. Article submission
24. Classified Submission
25. panda algorithm
26. What is Broken Links
27. What is META tags_ Meta Tags Preview
28. Send Proposal

Assignment On Page Off Page SEO Strategy

Module 16: Copywriting

Assignment Sales Psychology Copywriting Customer Service

Module 17: Social media marketing

Assignment Social Media Profile Business Manager Setup

Module 18: Instagram Optimization

Module 19: Business Manager

Module 20: Ad Manager Account

1. Meta Ad Account Creation
2. Walkthrough of Ad manager account
3. Types of Objective in Meta Ads_final
4. Structure of Ad Managaer
5. Meta Ads Library
6. Intro of Traffic Campaign
7. Name Convention of the Campaigns
8. CBO and ABO
9. A B testing
10. Bidding Types in Meta Ads
11. Ad set Levle of Traffic Campaign
12. Ads Level of Traffic Campaign
13. Ad Copy Creation into the Traffic Campaign
14. Lead Gen Campaign and How to create Lead Gen Form
15. How to Setup Pixel and Re-marketing

Assignment Meta Ads Manager Campaign Setup

Module 21: Linkedin Marketing

Assignment LinkedIn Marketing Ad Campaign

Module 22: Twitter Marketing

Assignment X (Twitter) Marketing

Module 23: WhatsApp Marketing

Assignment WhatsApp Marketing Setup

Module 24: Pinterest Marketing

Assignment Pinterest Marketing

Module 25: Linkedin ads

Module 26: Introduction to Google Ads & Paid Marketing

Module 27: Search Ads Campaign

1. How to Setup Search Ads Name convention and bidding Strategy
2. Google Ads Campaign Setting and Location Setting
3. Google Ads language and Audience Segment setting
4. AI Keyword and Asset Generation in Google Ads
5. How to do Keyword Research using Keyword Planner Tool in Google Ads
6. Types of Keywords Matches in Search Ads
7. Headlines and Description of Search Ads
8. What is Extensions in Search Ads
9. How to set Budget in Search Ads
10. Types of Ad Group in Search ads
11. How to Check Quality Score and Ad Ranking in Search Ads

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About Course

What Will You Learn?

Course Content

Module 1: Introduction to Digital Marketing Course

1. Intro to Digital Marketing

2. Benefits of DM

3. Career in Digital Marketing in 2026

Module 2: Market Research

1. Creating Customer Personas

2. Marketing Mix

3. Market Research

Module 3: Content Marketing

1. Intro to Content Marketing

2. Walkthrough of Canva Tool

3. Creating PPT using the Canva

4. Creating Video Content using AI and Canva

5. How to use Canva AI

Assignment Web Content Marketing & Content Strategy

Module 4: Introduction to Web Development

1. Importance of Web Development

2. Types of Websites

3. Web 1.0, Web 2.0, Web 3.0

Module 5: Website Basics & Technologies

1. Static vs Dynamic Websites

2. CMS (Content Management System)

3. Why We Are Using WordPress

Module 6: Website Categories & Assets

1. Assets Required for Website Development

Module 7: Domain & Hosting Essentials

1. What is Domain & Hosting

2. How to purchase the Domain Name from the Go daddy

3. How to purchase the Hosting for website

4. How to Connet DNS and Name server

Assignment Website Planning Domain Hosting

Module 8: Website building with WordPress

1. Introduction to the Local Host

2. How to Download the Xampp

3. Running and Configuring XAMPP

4. How to Install the WordPress into the PC

5. How to create the Database in Xampp

6. How to Configure and Install the WordPress

Module 9: Website Development Practical Implementation

1. how to install the wordpress in Cpanel

2. Starting with Digtial marketing Agency website

3. Theme Settings Appearance Customize

4. How to Update the Blog into the wordpress

5. Landing Page Creation (Using Astra Theme)

6. How to Reset Website (Plugin – reset)

7. How to give prompt to the AI for the website Creation

8. How to Take Backup of the website

9. How to crearte website Using AI

Assignment WordPress Website Development

Module 10: Shopify Website Creation

1. Intro to Shopify Platform

2. Difference Between Marketplace And Ecom website

3. How to create Account into the Shopify

4. how to Edit the Theme in Shopify

5. How to Add Product into the Shopify Product

Assignment Shopify Store Creation

Module 11: Email Marketing

1. Introduction to Email Marketing

2. Types Of Emails

3. What is ESP – Email Service Provider

4. How to get Professional Mail

5. How to Create account in Brevo (Email Service Provider)

6. How to add Professional Mail into the Brevo or ESP

7. Journey of Email Marketing

8. How to Extract Cold Mail using Tool

9. How to Import the Contact List into the Brevo

10. Introduction to Reputation Score

10. Introduction to Reputation Score

Assignment Email Marketing Campaign

Module 12: AdSense Marketing (Manual Setup)

1. Intro to Google Adsense

2. How to setup Google adsense into the Website

Assignment Google AdSense Setup

Module 13: Introduction to SEO

1. What is SEO