The BeyondUni Google Ads Course is a beginner-to-advanced online training program designed to teach students how to create, manage, and optimize high-performing Google Ads campaigns. You’ll learn Search Ads, Display Ads, Shopping Ads, Video Ads, Performance Max campaigns, keyword research, bidding strategies, conversion tracking, and campaign optimization through practical projects and real-world examples. By the end of the course, you’ll have the skills to generate leads, increase website traffic, drive sales, and achieve measurable business results.
Through hands-on projects, live campaign demonstrations, and industry-focused case studies, you’ll gain practical experience in creating effective Google Ads campaigns, writing compelling ad copy, selecting the right keywords, optimizing ad budgets, and analyzing campaign performance using industry-standard tools. The course is designed to help you confidently manage Google Ads campaigns for businesses, clients, or your own brand.
Whether you’re a student, entrepreneur, freelancer, business owner, or marketing professional, this course provides the practical knowledge and skills needed to succeed in paid search advertising. By the end of the program, you’ll be able to build profitable Google Ads strategies, improve campaign performance, optimize return on ad spend (ROAS), and confidently manage advertising campaigns that help businesses grow and achieve their marketing goals.
Ritwik Sharma is a digital marketing professional with hands-on experience in SEO, Google Ads, Meta Ads, and performance marketing, helping businesses improve their online presence and achieve measurable growth. He is passionate about helping students build practical, job-ready skills through real-world projects, industry insights, and easy-to-follow lessons designed for beginners and professionals alike.
This comprehensive Google Ads course is designed for beginners and professionals who want to master paid search advertising through practical projects and industry-focused training. Learn Search Ads, Display Ads, Shopping Ads, Performance Max campaigns, keyword research, bidding strategies, conversion tracking, campaign optimization, and more to build job-ready skills and create high-performing Google Ads campaigns.
| Google Ads Fundamentals | Campaign Types | Optimization & Analytics | Tools & Platforms |
|---|---|---|---|
| ✔ Google Ads Basics | ✔ Search Ads | ✔ Keyword Research | ✔ Google Ads |
| ✔ PPC Fundamentals | ✔ Display Ads | ✔ Conversion Tracking | ✔ Google Keyword Planner |
| ✔ Campaign Setup | ✔ Shopping Ads | ✔ Quality Score Optimization | ✔ Google Analytics 4 (GA4) |
| ✔ Ad Copywriting | ✔ Video Ads (YouTube) | ✔ Bidding Strategies | ✔ Google Tag Manager |
| ✔ Audience Targeting | ✔ Performance Max Campaigns | ✔ A/B Testing | ✔ Google Merchant Center |
| ✔ Budget Management | ✔ App Promotion Ads | ✔ ROAS & ROI Optimization | ✔ Google Ads Editor |
| ✔ Remarketing Strategies | ✔ Local Campaigns | ✔ Campaign Performance Reporting | ✔ Looker Studio |
| ✔ Lead Generation | ✔ Demand Generation Campaigns | ✔ Landing Page Optimization | ✔ ChatGPT for Ad Copy |
Build practical skills through real-world projects, live campaign examples, and expert guidance. Develop the confidence to generate leads, increase website traffic, and pursue careers in digital marketing, freelancing, or business growth. Explore more career-focused courses, free learning resources, and industry insights at BeyondUni to continue expanding your digital marketing expertise and achieve your professional goals.
Have questions before enrolling? Explore the answers below to learn more about the course curriculum, learning format, certification, and support. If you need additional assistance, our team is always ready to help you succeed.
Yes. The course starts with Google Ads fundamentals and gradually progresses to advanced campaign strategies, making it suitable for beginners, entrepreneurs, freelancers, and marketing professionals.
You'll learn Search Ads, Display Ads, Shopping Ads, Video Ads, Performance Max campaigns, keyword research, bidding strategies, audience targeting, conversion tracking, remarketing, campaign optimization, and performance analysis using industry-standard tools.
Yes. The course includes hands-on projects and real-world campaign examples to help you gain practical experience in creating, managing, and optimizing Google Ads campaigns.
No. No prior experience is required. The course is designed for beginners and gradually builds your knowledge from the basics to advanced Google Ads strategies.
Yes. Students who successfully complete the course will receive a course completion certificate from BeyondUni.
You'll gain hands-on experience with Google Ads, Google Keyword Planner, Google Analytics 4 (GA4), Google Tag Manager, Google Merchant Center, Google Ads Editor, and other tools used to create and optimize advertising campaigns.
Yes. The course teaches practical Google Ads skills that can help you manage advertising campaigns for clients, businesses, or your own projects, making it a strong foundation for freelancing.
Yes. You'll learn how to set up conversion tracking, optimize campaign performance, improve Quality Score, manage bidding strategies, and maximize return on ad spend (ROAS).
Yes. The course is available in both Hindi and English, making it easy for learners from different backgrounds to understand the concepts.
This course is ideal for students, freelancers, entrepreneurs, business owners, digital marketers, e-commerce professionals, and anyone who wants to master Google Ads and drive business growth through paid advertising.
BeyondUni empowers learners through industry focused courses online. Students gain real world skills. Expert mentors provide guidance for career success.
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